Featured: Marketing

Top 5 Reasons Why B2B Marketing Plans Fail for Small Businesses

Not all B2B marketing plans are successful. As a marketer, you should be aware of the potential traps that cause your seemingly well-written marketing plan ...

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Featured: Marketing

5 Simple Ways to Get Feedback from Your Customers

You’ve launched your product or service, and you’re excited and a little anxious to see how your target audience received it. Was it received with ...

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Featured: Marketing

5 B2B Marketing Plan Elements for A Successful Campaign

A marketing plan should be designed to suit the needs of a business and its external environment. If you are selling products or services to ...

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Featured: Marketing

The 7 Deadly Sins of B2B Ecommerce

While several entities start ecommerce activities, not all succeed. There are a few things you need to keep in mind if you want your venture ...

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Featured: Marketing

How to Get More Sales Through Repeat and Referral Business

A prospective buyer decides to spend his money on your product, probably after watching advertisements for it, and giving in to the salesmanship and perseverance ...

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Featured: Marketing

How to Segment Your Customer Demographics in a Marketing Plan

To develop a successful marketing plan, you must know your target customers. With this knowledge, you can increase sales and improve profits.  One way to ...

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Featured: Marketing

How to Create Captivating Business Newsletters

Business newsletters need not be yawn-inducing; they can be interesting and informative at the same time. Here are a few ideas on producing newsletters that ...

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Featured: Marketing

Top 6 Environmental B2B Marketing Ideas for Small Businesses

Today, most B2B clients are aware of environmental issues, and some of them actively look for environmentally friendly products and services. This trend is going ...

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Featured: Marketing

13 Reliable Tips to Take Your Referral Marketing Program to the Next Level

If your referral marketing program is not bringing in the desired results, then you’re probably not doing it right. A well-oiled referral marketing program can ...

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