Unless you live in a cave, you must have heard about or seen the KONY 2012 video about a warlord and his gruesome crimes. What we have today is an infographic that provides some interesting information on the blockbuster video that went viral. So, how did the video go viral? It seems like Oprah’s tweet had a major role to play, with other celebrities like Kim Kardashian, Rihanna and Bill Gates pitching in. But what lessons can you, as a business owner, take from the success of this video? The infographic gives clues, if you know where to look.
The breakdown of how people heard of KONY 2012, by age group, shows us that Internet was the source of information for 36% of people in the 18-29 age group, while traditional media was the source of information for 47% of people aged 65 and older. So, if you know the average age of your target audience, you’ll know which media to use. Another point is the influence of celebrities on people of all age groups. So, if you can get a celebrity to recommend your promotional video, you can be assured that more people will watch it.
Do you use new media or traditional media to reach your target audience? Why do you think the KONY 2012 video went viral? What important lessons can you draw from the success of this video. Let us know!
Infographic courtesy of Online Schools.