Marketing
Best of Holiday Shopping Marketing Ideas
Why wait till October to shop for marketing ideas? Isn’t that what most businesses do? They wait till October and then look around to see what is working for competition and then replicate or recycle ideas to market their products during the holiday shopping season. Smart businesses no longer rely...
7 Common Misconceptions about B2B Marketing
Business-to-business (B2B), as the name suggests, involves business between two businesses and B2B marketing is all about the intelligent application of strategic insight and creative thinking to increase sales, generate growth of b2b ventures. There are a lot of misconceptions about b2b marketing. Here are 7 common misconceptions about B2B...
5 Viral Marketing Campaign Ideas for Content Marketers
Content marketing is used to attract, acquire and engage customers through creating and distributing relevant content. However, it requires an effective strategy and knowledge about the best way to create and to put content out there. Here are five viral marketing campaign ideas for content marketers. Join a relevant group...
7 Global Sourcing Strategy Facts Every Marketer Should Know
In today’s world, where inflation, housing crisis, fluctuating dollar value and credit defaults have become the norm, cost is no more the only factor influencing global sourcing strategy. Today, the market drivers for global sourcing are different from what they were a few years ago and because of this, global...
5 Common Misconceptions about B2B Marketing
B2B marketing has come a long way. However, there are still a few misconceptions about B2B marketing. Here are a few. 1. A B2B customer doesn’t know what he wants – Nothing can be farther from the truth. B2B customers are particular about what they want. In fact, they short-list...
15 Outrageous Viral Marketing Campaigns
A viral marketing campaign is like a viral infection in that once it starts it is difficult to control or stop it. A viral marketing campaign acquires a life of its own, self-sustaining and self-propagating. The number of people exposed to a viral marketing campaign can quickly grow to thousands...
5 B2B Marketing Strategy Blunders
Marketing is as important for B2B businesses as it is for B2C businesses. And it is easy to make marketing blunders. Here are 5 common b2b marketing mistakes that you should avoid. No formal marketing strategy: This is the most non-obvious mistake made by b2b marketers. They tend to ignore...
5 Deadly Sins of B2B Marketing
B2B marketing is no walk in the park as you’ll deal with consumers who have deep knowledge about the products that they want to purchase. So obviously, there is hardly any room for error. If you think your strategy is not as effective as it should be, make sure you...
5 Secrets to Create Successful B2B Marketing Strategies
Selling your products to other businesses requires careful planning and meticulous execution. For creating a successful B2B venture, you need to have a sound marketing strategy. While designing a marketing strategy can seem daunting, it doesn’t have to be. Keep in mind these 5 tips to create a successful b2b...
6 B2B Marketing Missteps That Make You Look Like a Rookie
Although the rules and principles remain the same, B2B marketing is different from regular B2C type of marketing. Here are seven missteps in B2B marketing that can make anyone look like a rookie. 1. Being aggressive - You must remember that you are dealing with clients who have enough knowledge about the...
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