marketing strategies

10 Inexpensive Social Media Marketing Strategy Tips

10 Inexpensive Social Media Marketing Strategy Tips

By / June 17, 2012 / 0 Comments

Here are some inexpensive social media marketing strategies which you can use to engage with your customers. 1. Plan in advance: Pull out a calendar or a white board and plan your social media strategy for the entire year in December of the previous year. While devising your plan think...

10 Small Business Internet Marketing Mistakes

10 Small Business Internet Marketing Mistakes

By / August 13, 2012 / 0 Comments

In the Internet age, many small businesses have online presence and some of them even offer online order processing. But when it comes to online marketing, small businesses can sometimes make costly mistakes. Here are a few examples: Poor-quality website: Many small businesses don’t even have to announce that they...

10 Small Business Internet Marketing Techniques From the Experts

10 Small Business Internet Marketing Techniques From the Experts

By / July 23, 2012 / 0 Comments

“Businesses rely on solid partnerships and many of the tools included with Internet marketing are used to help businesses brand themselves online around the world” says small business Internet marketing expert and Marketer’s Black Book co-founder, Francis Ablola. Taking off from his comment, one can come up with some classic...

3 Proven Ways to Generate Sales Leads

3 Proven Ways to Generate Sales Leads

By / March 30, 2012 / 1 Comment

The number and quality of sales leads has a direct impact on sales and revenues. Here are 3 proven ways to generate sales leads. Advertise on Facebook: With Facebook surpassing 800 million members, it has become a platform that can’t be ignored. Facebook is not a search engine, but a...

5 B2B Marketing Strategy Blunders

5 B2B Marketing Strategy Blunders

By / August 29, 2012 / 0 Comments

Marketing is as important for B2B businesses as it is for B2C businesses. And it is easy to make marketing blunders. Here are 5 common b2b marketing mistakes that you should avoid. No formal marketing strategy: This is the most non-obvious mistake made by b2b marketers. They tend to ignore...

5 Proven Small Business Internet Marketing Strategies

5 Proven Small Business Internet Marketing Strategies

By / June 29, 2012 / 0 Comments

Working mostly on shoe string budgets, small businesses can’t afford the luxury of spending millions of dollars on conventional media. Luckily, the Internet provides small businesses the opportunity to reach their target audience at a fraction of the cost. Here are 5 proven internet marketing strategies that small businesses can...

5 Things That Can Go Wrong With Your Referral Marketing Program

5 Things That Can Go Wrong With Your Referral Marketing Program

By / May 5, 2012 / 0 Comments

We all love to refer and receive recommendations. This is the essence of referral marketing, and it offers many advantages. But things can go wrong with your referral marketing program, like these five things: 1. Poor first impression: Customers are not going to refer your product or service to friends...

6 Pros and Cons of Unified Global Marketing Strategy

6 Pros and Cons of Unified Global Marketing Strategy

By / April 29, 2012 / 0 Comments

When a company enters a market, it must develop an in-depth understanding of the demographic, competitive, regulatory and industry characteristics of the market and establish local distribution channels. For efficiency, a company may pursue a common marketing strategy for all the markets in which it has a presence. But there...

7 Common Mistakes of Small Business Internet Marketing Strategies

7 Common Mistakes of Small Business Internet Marketing Strategies

By / August 21, 2012 / 0 Comments

According to a Nielsen report, Americans spend nearly a quarter of their time on the Internet. So small businesses stand to gain by focusing their marketing strategies online. While it might seem relatively easy to set up an online presence, there are certain pitfalls of internet marketing that small businesses...

7 Incredible Small Business Internet Marketing Ideas

7 Incredible Small Business Internet Marketing Ideas

By / July 12, 2012 / 0 Comments

Small businesses might find Internet marketing daunting at first, but with some thought and some research, they can reap rich dividends by taking this approach of promoting their product(s)/service(s). Here are seven incredible small business Internet marketing ideas. 1. Advertising on online directories: There are several online business directories that...