marketing strategy

10 Inexpensive Export Marketing Techniques

10 Inexpensive Export Marketing Techniques

By / July 1, 2012 / 0 Comments

Export marketing techniques differ greatly from domestic marketing ones simply because customers differ from one country to another. To penetrate overseas markets, you may think you have to spend a lot of money. But you really don’t. Here are some inexpensive marketing techniques that work. Participate in local trade fairs...

3 Best B2B Marketing Ideas to Increase Sales Immediately

3 Best B2B Marketing Ideas to Increase Sales Immediately

By / March 18, 2012 / 0 Comments

In the present competitive business environment, more companies are realizing the benefits of marketing services and products to other businesses. Although the basics are the same in business-to-consumer (B2C) marketing and business-to-business (B2B) marketing, the techniques used to make sales happen are more complex in B2B marketing. Here are three...

3 Proven Ways to Generate Sales Leads

3 Proven Ways to Generate Sales Leads

By / March 30, 2012 / 1 Comment

The number and quality of sales leads has a direct impact on sales and revenues. Here are 3 proven ways to generate sales leads. Advertise on Facebook: With Facebook surpassing 800 million members, it has become a platform that can’t be ignored. Facebook is not a search engine, but a...

5 B2B Marketing Plan Essentials for A Sucessful Campaign

5 B2B Marketing Plan Essentials for A Sucessful Campaign

By / March 25, 2012 / 0 Comments

A marketing plan should be designed to suit the needs of a business and its external environment. If you are selling products or services to businesses, then the plan has to be customized to reflect this B2B reality. Here are the essentials. Marketing essentials Situation analysis: You will have to...

5 Essential Skills of A Successful Sales Manager

5 Essential Skills of A Successful Sales Manager

By / March 26, 2012 / 0 Comments

A sales manager has many responsibilities, including: Competitor analysis: A sales manager is required to assess the strong points and vulnerabilities of current and potential competitors. This helps her to develop offensive and defensive strategies to spot opportunities and threats. Ideally, competitor analysis has to be done systematically with the...

5 Simple Ways to Get Feedback from Target Audience

5 Simple Ways to Get Feedback from Target Audience

By / March 24, 2012 / 0 Comments

You’ve launched your product or service, and you’re excited and a little anxious to see how your target audience received it. Was it received with open arms and high praise? Or is it back to the drawing board? The only way to find out is by getting customer feedback. Try...

6 Effective Tools of Small Business Internet Marketing

6 Effective Tools of Small Business Internet Marketing

By / June 22, 2012 / 0 Comments

Marketing can take up a substantial part of your resources. But it doesn’t have to be that way. Internet marketing is a way in which small businesses can get a bigger bang from their marketing buck. Here are 6 small business Internet marketing tools that should get the job done....

7 Deadly Sins of Export Marketing

7 Deadly Sins of Export Marketing

By / July 4, 2012 / 0 Comments

Export marketing usually requires a big investment of time, effort and money. Make sure you avoid the seven deadly sins of export marketing. 1. Taking an overseas customer for granted: Unfortunately, a lot of exporters think that a successful brand in the domestic market will ensure successful penetration in a...

A B2B Marketer’s Guide to Vertical Market Development Strategies

A B2B Marketer’s Guide to Vertical Market Development Strategies

By / May 20, 2012 / 0 Comments

A vertical market is a group of businesses that deal in goods or services of a specialized nature. These B2B vertical or niche marketers usually focus on a limited number of clients. To make sure that their marketing efforts are effective as well as cost effective, they adopt marketing strategies...

A Small Business Guide to Formulating Marketing Strategy

A Small Business Guide to Formulating Marketing Strategy

By / March 17, 2012 / 0 Comments

Formulating marketing strategy, by planning the best course of action, is how an organization achieves its vision and objectives. Here’s a rough guideline on how to formulate this strategy. Prepare a vision statement – A precise vision statement is essential. This provides a clear vision of where the company wishes...